Applied Semiotics & Communication

The Applied Semiotics and Communication Lab (SemioCommLab) is the newest laboratory affiliated to the Centre for Research in Communication of the Faculty of Communication and Public Relations at the National University of Political Studies and Public Administration (SNSPA), Bucharest, Romania.
It aims to promote research in the field of semiotics, to highlight the interdisciplinary aspect of semiotic-type approaches, as well as explore the role and application of semiotic theories in communication sciences. The SemioCommLab aims to provide a platform for exploring, contributing and embracing ideas that encourage research methodologies in the field of semiotics in order to develop critical and strategic thinking, innovation and creativity.
Our lab seeks to bring together researchers, scholars and practitioners who share a common interest in semiotics and other related fields: Semiotics & Visual Communication, Sociosemiotics and mediatized public sphere; Multimodality, Semiosis in social interaction, Cultural Semiotics, Political Semiotics, Semiotics & Ethnography, Marketing Semiotics, Semiotics of Education, etc.

Contact us: Nicolae-Sorin Drăgan PhD / sorin.dragan@comunicare.ro.

Address: Bd. Expoziției nr. 30A, București

Research interests

  • the role and application of semiotic theories in communication sciences;
  • the interdisciplinary aspect of semiotic-type approaches which allow a deeper understanding of complexity of meaning construction operations in various communication situations such as: political semiotics; social semiotics & multimodality; semiotics & ethnography; cultural semiotics; etc.
  • research methodologies in the field of semiotics in order to develop critical and strategic thinking, innovation and creativity.

Besides research activities, we assume an active role in:

  • Promoting the integrity of semiotics as scientific research;
  • Reinforcing collaborations with similar associations;
  • Organising conferences and workshops both at the national and international level

Useful resources:

Latest Publications:

Volunteer Humanitarianism and Repoliticisation in Romania’s Response to the Ukrainian Refugee Crisis. Insights From Investigative Media Reports

E Negrea-Busuioc, F Toader

Trans-related Online Corpus (TROC)

J Ruzaitė, A Utka, E Negrea-Busuioc, B Lewandowska-Tomaszczyk, ...

The role of AI in fostering innovation behavior of employees in different workplace contexts

DM Cismaru, I Munteanu

View all