User

Use of Artificial Intelligence in Advertising Agencies: Opportunities and Challenges. Management Dynamics in the Knowledge Economy 13 (1), 38-51, 2025. Google Scholar

Developing Digital Skills among European Adults: Trends and Challenges for Human Capital Management Strategies. Strategica International Conference, 13th edition, 81-90, 2025. Google Scholar

Client Service Departments in Advertising Agencies between Pandemic and Post-pandemic. Strategica International Conference, 11th edition: Managing Business …, 2023. Google Scholar

Digital Book Consumption as a Form of Sustainable Consumption, before and during the Pandemic. Strategica International Conference, 10th edition: Sustainable Development …, 2022. Google Scholar

Architectural heritage: contribution to the city brand strategy. Ecoforum Journal 10 (3), 2021. Google Scholar

Aspects regarding Roma employment in advertising agencies. Strategica International Conference, 9th edition: Shaping the Future of …, 2021. Google Scholar

Work from Home – a Challenge for City Branding. Strategica International Conference, 9th edition: Shaping the Future of …, 2021. Google Scholar

Knowledge-Based Economy in the (Post-)COVID Era: New Dynamics in the Event Management Industry. International Conference “Education and Creativity for the Knowledge-Based …, 2021. Google Scholar

Vintage - One Fashion, Two Generations. Purchasing and Consumption Behavior of Baby Boomers and Z Generations. Strategica International Conference, 8th edition: Preparing for Tomorrow …, 2020. Google Scholar

From Local to Global with City Branding. Ecoforum Journal 6 (1), 2017. Google Scholar

Innovation perspectives in local administration at the beginning of the “Age of Cities”. Management dynamics in the knowledge economy 5 (2), 175-201, 2017. Google Scholar

An Insight into Entrepreneurship in Romanian Cultural-Creative Industries. Entrepreneurs. Entrepreneurship: Challenges and Opportunities in the 21st …, 2017. Google Scholar

Tendencies in the External Migration of Romanians: Models of Migration and Characteristics of the Social Capital during the Process. International Conference Redefining Community in Intercultural Context, RCIC …, 2017. Google Scholar

Brandul de oraș ca vector al brandului de țară. Sibiu – Capitală Europeană a Culturii. Tritonic, 2017. Google Scholar

Sibiu between European Capital of Culture and Brexit: City Brand Perspective on Citizens. Ecoforum Journal 6 (3), 2017. Google Scholar

“Tourism” and “Country” in Place Brand Theory and Practice. Journal of Tourism Challenges and Trends 9 (2), 33-61, 2016. Google Scholar

City Branding as Marketing Innovation in Local Administration. Strategica International Academic Conference, 4th edition: Opportunities and …, 2016. Google Scholar

The Europeanization of Romanian Students’ Skills by Mobility Programs and Consequences on the Social Capital. Trends and Challenges in the Learning Economy, 137-157, 2016. Google Scholar

City Branding as Response to the Local versus Global Debate. Strategica International Academic Conference, 3rd edition: Local versus …, 2015. Google Scholar

Organizational Innovation – A Means to Enhance Quality of Life for Employees in Knowledge Economy. Management Dynamics in the Knowledge Economy 3 (1), 25-43, 2015. Google Scholar

European Capital of Culture – Component of City Branding. Governance and Europeanization as a Framework for Understanding the European …, 2015. Google Scholar

Insights in Entrepreneurship in Romania. A Comparison to Other European Countries. Communication and Entrepreneurship in the European Context, 11-26, 2015. Google Scholar

Branding Romania – Between Pioneering and Empiric Approach. Place Management and Branding Conference: Sustainability, Liveability …, 2015. Google Scholar

Organizational Innovation – a Path to Improve the Working Conditions in the Knowledge Economy. Strategica International Academic Conference, 2nd edition: Management …, 2014. Google Scholar